Final Thoughts

The goal of this project was to learn about how typography plays a role in visual communication. I focused on typography in publications such as newspapers, magazines, books, and advertisements, but I was also concerned with typography in graphic design. I wanted to give some overall basic information about typography such as common terms and popular families of type. I also focused on how typography can convey certain moods or emotions, and how that can play into forming a message. I found most of my information in books, as opposed to journals or on the Web. I used graphic design books, and many books about typography. Some gave information about type families, some about type contrasts, and others about people who used typography for different purposes. I learned that typography plays a great role in shaping the message, be it in a newspaper, an ad, or a logo. Typography doesn’t have to be just text; it can also be an art.